UPS Capital research shows that nearly three-in-four (72%) consumers would prefer to purchase discount goods from an SMB over large retailers during discounting events. This is because consumers like to give support to an SMB, as well as prefer the quality of goods, more unique items and customer service they receive. However, of the 72% who favor buying from SMBs, only 18% said it’s because they believe they would get better prices than at larger retailers.

Consider amping up your sales strategy to meet customer expectations around sales and shipping.

1. Know What the Consumer Expects

When deciding which merchants to purchase from during discount events, the majority (74%) look for whoever is offering the lowest price. More than half of U.S. consumers (62%) expect to receive savings between 20-50% during these times of year. Those are helpful stats to know when creating your own discounts.

2. Create a Positive Post-Purchase Experience

SMBs can maximize holiday shopping events by providing a better experience in case of a loss or damage. With the help of InsureShield^TM shipping insurance, packages will be covered and customers will be happier. Here are a few benefits:

• Easily protect packages, profits and reputation, regardless of carrier.
• Reship or refund with confidence, knowing most claims are paid quickly.
• Choose from transactional, annual or rules-based coverage.
• Get it hassle-free through apps like Shopify.

Armed with this knowledge and smart strategies, your holiday shopping season is bound for success.